A new study by broadband suppliers at Uswitch has revealed the world’s most popular news and shopping websites. The company analysed data from the last three months on the market intelligence platform, SimilarWeb Pro. The research reveals which news and shopping websites receive the most traffic globally. Furthermore, which ones are the most visited in different countries around the world.
The world’s most visited shopping websites
Uswitch looked at the most popular shopping and retail websites in the world. Amazon (amazon.com) is revealed as the website that receives more traffic than any other shopping site in the world. Amazon boasted nearly 2.4 billion visits each month.
And when looking at the top 20 most visited shopping sites globally, four spots are taken by Amazon domains; after first place, amazon.com, Amazon Japan (amazon.co.jp) is third, Amazon Germany (amazon.de) is fifth, and Amazon UK (amazon.co.uk) is ninth.
eBay (ebay.com), thanks to 761.1 million monthly visits takes second place in the global ranking, followed by Amazon Japan (amazon.co.jp) which sees over 589 million visits each month. Rakuten Japan (rakuten.co.jp) is the eCommerce site with the fourth biggest monthly traffic in the world, and fifth place Amazon Germany closely follows that with 446.8 million monthly visitors.
Alongside eCommerce giants like Amazon and eBay, Etsy also features in the top 20. Etsy was founded in 2005 as an eCommerce platform that allows small independent businesses to widen their market and sell their products all around the globe. Etsy is the go-to place for gifting, handmade products, jewellery, furnishings and so much more, and it attracts nearly 379 million monthly visits.
Top 20 shopping websites globally – domain monthly visits
- Amazon (US) amazon.com – 38 billion
- eBay (US) ebay.com – 761.1 million
- Amazon (Japan) amazon.co.jp – 589 million
- Rakuten (Japan) rakuten.co.jp – 543.1 million
- Amazon (Germany) amazon.de – 446.8 million
- Walmart walmart.com – 406.8 million
- Ali Express aliexpress.com – 399.4 million
- Etsy etsy.com – 378.7 million
- Amazon (UK) amazon.co.uk – 371.5 million
- Tao Bao taobao.com – 308.4 million
- Avito avito.ru – 307 million
- Amazon (India) amazon.in – 305 million
- Craigslist craigslist.org – 278.4 million
- Wild Berries wildberries.ru – 248.7 million
- eBay (UK) ebay.co.uk – 246.5 million
- Cercado Livre mercadolivre.com.br – 229.3 million
- Trendyol trendyol.com – 220.3 million
- Pinduoduo pinduoduo.com – 197.2 million
- Allegro allegro.pl – 191.2 million
- JD jd.com – 175.2 million
Top shopping sites in different countries around the world
Amazon (amazon.com) is the number one eCommerce site in five countries around the world – Iraq, Kuwait, Morocco, Kuwait, and the USA. Amazon UK (amazon.co.uk) is the top shopping website in the UK, Amazon Japan (amazon.co.jp) is the most visited in Japan, and Amazon France (amazon.fr comes out on top for France). Localised Amazon sites dominate the top 20 list, including, Italy, Canada, India, Germany and the UAE.
Mexico’s most visited shopping site is Mercado Libre (mercadolibre.com.mx), which is a very similar eCommerce site to Amazon, selling everything from air fryers to bamboo toothbrushes. Tokopedia (tokopedia.com) – another marketplace like Amazon and eBay – is the top site in Indonesia, whilst the most popular shopping website in Australia is ebay.com.au.
The world’s most visited news websites
Yahoo.com is the news website that pulls in the most traffic globally, receiving 3.4 billion visits from around the world each month. Yahoo’s localised domain in Japan (yahoo.co.jp), is the second-most popular news website in the world, receiving over 2.27 billion monthly visits. Interestingly, nearly 98% of all visits come from residents in Japan, with the remaining 2% of visitors coming from the USA, Korea, China and Taiwan.
Turbo Pages (turbopages.org), a Russian news site, with over 1 billion monthly visits. It is the third most popular news and media outlet in the world. Naver (naver.com) is the fourth most popular, with nearly 1.2 billion monthly visits.
The website with the fifth largest visitor numbers per month is Tencent QQ (qq.com) which is the largest news and messaging website in China. The site has nearly 906 million monthly visits, according to SimilarWeb Pro.
The UK’s BBC (bbc.co.uk) ranks ninth in the world’s top 20 most visited news sites. Other influential UK news sites also make an appearance including The Daily Mail is in 15th place. The Guardian just makes the global ranking in 19th position. Over in the USA, The New York Times comes in 13th place. Fox News ranks in 18th place in the top 20 list.
Top 20 News websites globally – global visits
- Yahoo yahoo.com – 27 billion
- Yahoo Japan yahoo.co.jp – 2.25 billion
- Turbo Pages turbopages.org – 1.40 billion
- Naver naver.com – 1.18 billion
- QQ qq.com – 905.9 million
- MSN msn.com – 855 million
- News Yahoo Japan news.yahoo.co.jp – 831.2 million
- Globo globo.com – 770 million
- BBC (UK) bbc.co.uk – 637.2 million
- CNN cnn.com – 541.3 million
- UOL uol.com.br – 536.2 million
- Google News news.google.com – 490.4 million
- New York Times nytimes.com – 490.3 million
- BBC (US) bbc.com – 444.4 million
- Daily Mail dailymail.co.uk – 354.6 million
- Live Door livedoor.jp – 308.6 million
- Au One auone.jp – 291.9 million
- Fox News foxnews.com – 262.5 million
- The Guardian theguardian.com – 278.9 million
- Yahoo Finance finance.yahoo.com – 248.7 million
Top news sites in different countries around the world
When looking at which sites receive the most traffic in different countries around the world, Yahoo.com is the top news site in 20 countries: including, Canada, Colombia, Egypt, France, Hong Kong, India, Indonesia, Iraq, Kuwait, Malaysia, Mexico, Morocco, Pakistan, Qatar, Romania, Singapore, Spain, Taiwan, the USA, and Venezuela.
In the UK, the top news source is BBC (bbc.co.uk), which was famously founded in the UK in 1922 making it the world’s oldest broadcaster. Similarly to the UK, most of the other countries included in the study also rely on their homegrown news channel the most; for Australia, ABC (abc.com.au) is their most-visited news site, and the top news and media site for Germany is T-Online (tonline.de), and Stuff (stuff.co.nz) is New Zealand’s number one. The UAE’s go-to news outlet is Khaleej Times (khaleejtimes.com), Portugal turns to SAPO (sapo.pt) more than any other site, and Libero (libero.it) is the top news website for Italy.
Enterprise Times: What this means for business.
It’s not surprising when it comes to online shopping that Amazon is the most visited site in 15 countries around the world. This includes UK, India, France and the USA. Amazon has captured the wants and needs of the fast-paced generation who can now order anything they want. In particular, millennials wanting from furniture to groceries and having it delivered in just 24 hours. Amazon will always remain the pinnacle for online retailing for years to come. In the UK, the BBC is the top news site, and in the USA, it’s Yahoo.com. Globally, the top five news sites that receive the most monthly visitors are: yahoo.com, yahoo.co.jp, turbopages.org, naver.com and qq.com.
What is surprising is the omission of Chinese sites from this list, it feels incomplete.
