Acquisition by insightsoftware or Dundas Image Credit PixabayTumisuinsightsoftware has made another acquisition. It has acquired Canadian analytics and data visualisation firm Dundas Data Visualization, Inc. The intent is to help strengthen its embedded analytics solution Logi Analytics.

Jim Triandiflou, CEO of insightsoftware, commented: “In this day and age, there is no need for software vendors, or companies building internal applications, to lose focus by developing proprietary analytics tools.

Jim Triandiflou, CEO of insightsoftware
Jim Triandiflou, CEO of insightsoftware

“Starting with our acquisition of Logi Analytics last year, we have been strategically focused on expanding our embedded analytics offerings. We see a bright future for this segment of our business and even use these solutions in our own product development.

“The acquisition of Dundas strengthens our embedded analytics capabilities, making it even easier for software development teams to plug prebuilt reporting and analytics into their software.”

Triandiflou opens up about the acquisition

Enterprise Times spoke to Triandiflou in an interview that will be published later. ET first asked him about the acquisition and why they acquired the company.

Triandiflou replied: “We bought Logi on April 1st about 16 months ago, and that’s a really competitive market, with some big players. Since we bought Logi, this is our third additional company that we bought in embedded analytics. This one, in particular, has some really nice product capabilities. We bought it to beef up our embedded analytics products. In particular, what we really loved about the company were some of the features and capability they have in their product.”

One of the features that attracted insightsoftware is the ETL capability within Dundas. It also provides end-to-end support for the full Microsoft BI (MSBI) stack and integrates with your entire suite of Microsoft BI technologies. Also, where Dundas differentiate is the rich data visualisations it can provide.

Dundas uses an HTML5 architecture with open APIs to support integrations to various data sources. Logi Analytics team can take advantage of this to quickly leverage some of the capabilities of the Dundas platform. Will Logi leverage the interactive and customisable Dundas dashboards or integrate the many data visualisation tools into its platform? The data visualisations themselves include:

  • Forecasting, including regression, exponential smoothing and weighted moving averages
  • What-if analysis
  • Interactive scorecards
  • Tables
  • Charts
  • Gauges
  • Maps
  • Treemaps
  • Sparklines
  • Relationship mapping
  • And others

Greg Stronsick, The Cleveland Clinic, said of Dundas: “The only limit in Dundas BI is the limit you place on yourself. There really isn’t anything that can’t be created in this awesome software visualization package.”

What will happen to the Dundas technology?

Enterprise Times asked Triandiflou if this is a tech tuck-in or market tuck-in?

“It’s a tech tuck-in. We will do it over time. We don’t rush these things. A couple of years from now we will stop selling a lot of the new products they have. We will focus on a few products. Eventually, it’ll all be part of the Logi composer product. We will support the customers that are up and running on the Dundas System, and we will continue to do some minor enhancements to that, but eventually, it’ll all go on to the Logi platform.”

Once the Dundas functionality is embedded within Logi Composer, will you migrate the remaining users?

“Probably, although to be honest, we haven’t done a lot of migrations. If customers want to keep running on what they have, they can. We’re not enhancing it and won’t be advancing the product. We don’t do forced migrations and say we’re shutting the product down. We’ve never done that; we’ve talked about it, but we’ve never done it.“

…and the people?

Triandiflou confirmed that the employees would all move across to insightsoftware, but what about the leadership?

“No, there are three senior people. One is going to retire. He founded it almost 20 years ago. Another one is going to depart. He is another founder and chairman and is not involved in the day-to-day. Another one will help us with the transition for 6 to 12 months.”

Troy Marchand, CEO of Dundas, commented: “As the demand for more immediate, flexible, and robust operational reporting increases and falls on finance teams, we see the value of combining powerful embedded analytics with products that support the Office of the CFO. insightsoftware shares our mission to solve real business problems.

“The acquisition immediately benefits our team in providing broader global resources and unparalleled career opportunities. For our customers, we’ll be able to deliver a stronger product that addresses a wider set of use cases. I’m excited to see our business integrated into the insightsoftware family.”

Enterprise Times: What does this mean

Whilst Marchand is leaving the company, the synergy between the two firms and alignment of culture will hopefully mean that insightsoftware can retain many employees. They will move to a larger organisation with huge potential.

Triandiflou did not commit to any timescales for the Dundas features appearing within Logi Composer. However, having just released Logi Composer version 7, it is likely that the development teams can make this a major focus for the next set of releases.

In Dundas, insightsoftware has found a modern BI vendor with technology to improve its solution whilst providing a market reach it could not hope to emulate quickly. Provided the integration of culture and technology progresses smoothly, this looks like a great acquisition for insightsoftware.

Neither party disclosed the terms of the deal. GetLatka estimated the Dunda 2022 revenue in 2021 at $5 million with no funding, it places the acquisition in a normal target range for insightsoftware.


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