Lindex (Credit image/Lindex/Elisabeth Hedberg)Lindex has selected the Aptos Product Lifecycle Management (PLM) solution to support its plans for digital transformation. The European fashion brand plans to promote centralised collection management within the company. With Aptos PLM, Lindex will streamline and automate critical processes involved in the creation and management of its collections. The company suggest this will result in faster time to market, and an increased emphasis on quality and sustainability. Lindex is also expecting better collaboration within the organisation and with suppliers.

Based in Gothenburg, Sweden, Lindex is one of Europe’s leading fashion companies, with approximately 4,000 employees. Founded in 1954, Lindex operates 440 stores in 18 markets and has online sales worldwide through third-party partnerships. With an assortment that spans womenswear, kidswear, lingerie and cosmetics, Lindex offers inspiring and affordable fashion. Since 2007, Lindex has been a fully owned subsidiary of the Stockmann Group.

Demand for Lindex’s collections has grown, both in its own channels and in partnership with global fashion platforms. The company recognised the need to centralise product information. Furthermore, allow its design, product management, planning and buying teams to access a single source of truth for all data throughout the product lifecycle.

Needing a modern, scalable technology

After conducting a comprehensive evaluation of third-party PLM software applications, the fashion leader found its right fit with Aptos.

(credit image/LinkedIn/Lindex (Credit image/Lindex/Elisabeth Hedberg))
Elisabeth Hedberg, Director of Design, Purchase & Production at Lindex

“Lindex was looking for a PLM solution that offered a modern and scalable technology platform. Advanced functionality specific to the fashion vertical, and robust support and tracking for sustainability initiatives,” said Elisabeth Hedberg, Director of Design, Purchase & Production at Lindex. “We found that — and more — with Aptos PLM. We were impressed with the fashion know-how of the Aptos team. As well as the system’s ability to facilitate improved collaboration across our end-to-end product development processes.

“We have production offices in Europe and Asia,” Hedberg added. “Our employees at these offices need to work closely with our design and buying departments. In addition to our suppliers to ensure the styles we produce meet our high standards for quality, fit and sustainability.

“Once it’s fully deployed, we expect Aptos PLM to be utilised by internal and external stakeholders. This should result in vast gains in productivity, collaboration and visibility for all parties involved,” Hedberg said.

The solution will also support Lindex’s sustainability programmes, which focus on driving circularity in the fashion industry. The company is also focused on taking action for the climate.

With the tool, Lindex can assess the environmental impact of its designs and suppliers in real-time. This will help to better meet consumers’ demands for environmental impact transparency and accountability.

Enterprise Times: What this means for business.

The complexity in modern retail is breathtaking. The need to embrace digital transformation, additionally understanding the ever-increasing range of channels required to form relationships with customers. Retailers must optimise every aspect of their product development and procurement processes. In addition, to better manage the vast complexities of its enterprise retail. Aptos is a recognised market leader in retail technology solutions. The company’s Product Lifecycle Management solution should provide a solid foundation for Lindex. The retailer needs to get higher-quality products to customers faster and more profitably while respecting the planet.

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