Salesforce (credit image/Pixabay/Gerd Altmann)Salesforce has launched Sales Cloud Unlimited, a unified platform with everything sales teams need in one place. The company says the new solution aims to drive growth and turn sales reps into trusted advisors. Additionally, other solutions announced include Sales Cloud for Slack, Subscription Management, and industry-tailored Revenue Intelligence. The company says every sales team now has the tools to speed up workflow and drive revenue from day one.

(credit image/LinkedIn/Ketan Karkhanis)
Ketan Karkhanis, GM, EVP, Sales Cloud

Sales Cloud is an all-in-one platform for sales where AI (powered by Einstein), automation, and analytics come standard. Salesforce says it enables every sales rep to be more efficient. With Sales Cloud Unlimited, organisations across industries have new ways to connect with their customers.

According to Ketan Karkhanis, GM, EVP, Sales Cloud “Companies need technology that unites workflow, automation, and intelligence. This is needed to drive productivity and efficient growth across every channel. Now with Sales Cloud Unlimited, our customers can have all three.”

Solution features include:

Sales Cloud delivers millions of recommendations and insights daily. Sales reps can spend less time filling out spreadsheets and more time serving as trusted advisors to clients. It includes:

  • Eight new built-in AI solutions powered by Sales Cloud Einstein and Einstein Activity Capture. These solutions deliver millions of real-time recommendations and intelligently embed them into the flow of work to help sales reps engage with customers in a whole new way.
  • Sales Engagement and Salesforce Inbox together offer a unified selling experience with workflow automation. This enables reps to connect customer touchpoints on a single platform and empower sales reps to act as trusted advisors.
  • Embedded call coaching and conversation insights — powered by Einstein Conversation Insights. Transcribe conversations and analyse call details, delivering actionable feedback to help reps focus on customer engagements and meet customers’ needs.
  • Customers in Financial Services, Health & Life Sciences, Manufacturing, and Retail & Consumer Goods industry clouds have this functionality out-of-the-box.
    Growth with self-service subscriptions

Customers expect easy, personalised buying experiences. With Subscription Management for Revenue Cloud, businesses can build a subscription process around their customers. Customers can buy how, when, and where they want. With self-service buying and personalisation across any self-service channel, reps can focus more on their high-touch accounts. This is expected to deliver better experiences for customers, fuelling the next level of a company’s revenue growth.

Subscription Management supports companies across not only high-tech, communications and media, but also manufacturing and professional services industries. Increasingly, customer demand increases for B2B self-service buying options.

Accelerate deeper insights for the business

Salesforce has also announced that five new, industry-tailored versions of Revenue Intelligence are now generally available. Revenue Intelligence is a unified revenue management command centre with Sales Cloud, Einstein, and Tableau capabilities.

Built for the financial services, manufacturing, consumer goods, communications, and energy & utilities industries, it provides sales teams with industry-specific KPIs and AI-driven insights. Salesforce suggests this makes forecasts more accurate, gains better visibility into pipeline information, and coaches sellers to close deals, faster.

The marketplace has been asking forever to put all of these offerings together with a fixed price. This is a necessary innovation that will be very well received in the market.

Enterprise Times: What this means for business.

The world is in a state of uncertainty with talent shortages and economic turmoil, and companies need to find a way to drive efficiencies across every facet of their business. Against this backdrop, sales departments are leaning more on technologies like AI and CRM to help boost their productivity.

Furthermore, the move to the cloud has fundamentally changed the way customers want to work with sales organisations. In fact, new research shows that 90% of sales teams agree that having intelligent insights cuts closing times significantly.

In the past, Sales teams heavily depended on hunches, insider knowledge and gossip for sales leads. However, increasingly in today’s modern enterprises, intuition-based reasoning is being replaced by data-driven decision-making. This is becoming more vital to be successful. Hence Salesforce’s launch of its new offering – Sales Cloud Unlimited.

It is also where Salesforce’s purchase of Slack becomes crucial. In theory, teams can use Sales Cloud for Slack to easily set up notifications for deals in motion. Saving time by updating and sharing deal details right from Slack, and securely collaborating across departments. This may include sales, service, and marketing — to increase productivity and help reps close deals faster. It will be interesting to see, how this theory unravels in reality and look forward to reviewing these future case studies.


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