Elastic Path (Credit image/Pixabay/rupixen)Elastic Path, a provider and key operator of the Composable Commerce has launched EP Product Experience Manager (PXM). EP PXM centralises commerce PIM, product merchandising, and Catalog Composer capabilities into one place for merchandisers to utilise their creativity. The solution is expected to bring the unique product experiences their business requires to life. With these re-imagined capabilities, commerce teams have the control to design and launch differentiated product experiences, across every route-to-market. (Multiple business models, brands, geographies, touchpoints, and experiences), Such experiences can be developed without heavy reliance on IT.

With consumer expectations continuing to rise, digitally-driven brands face heightened pressure to show the right product, at the right price, in the right context, across their complex, and ever-expanding, digital routes-to-market. Unfortunately, many of these brands are managing 2022 expectations with turn-of-the-century commerce platforms where the product data, merchandising, and catalogue capabilities are obsolete. While brands are eager to create innovative product experiences, they are stuck waiting for complicated and expensive hacks. These hacks are required just to get their existing technology to support unique requirements. This approach results in decreased customer engagement, delayed time-to-market, increased total cost of ownership (TCO).
With EP PXM, commerce teams have the control to merchandise products for every interaction across every route-to-market. This includes multiple geos, business models, brands, and touchpoints and complex product merchandising strategies.

Top benefits include:

  • Merchandisers have the control to create the experiences they know will satisfy consumers and drive revenue, without reliance on IT.
  • Brands can now rapidly create and launch new catalogues, pricing strategies, variations, bundles, and promotions at the speed customers expect.
  • By eliminating the need for custom development work, brands can reduce their dev budget and begin capturing digital revenue faster.

Brands who have urgent complex product experience requirements can use EP PXM with their existing commerce stack. Instead of a full re-platform, they can seamlessly integrate these re-imagine capabilities with their incumbent technology.

We needed a solution that empowered our business team to own our catalogue. Without relying on our engineering team for daily support,” said Kody Myers, Director of Product at Paro. “The catalogue functionality from Elastic Path fit that need. Implementation was a breeze. Our business team can confidently manage the catalogue as they continue to develop our eCommerce experience.”

Building on previously released commerce capabilities, EP PXM is made up of:

  • Commerce PIM
    • Import, enrich, and manage products
    • Create dynamic bundles, 1000s of variations, and custom product configurators.
  • Product Merchandising
    • Organise product into unlimited hierarchies
    • Assign multiple price books to products
    • Design and launch promotions.
  • Catalog Composer
    • Compose hierarchies and price books into catalogues, without limits.
    • Assign rules to catalogs so they are dynamically surfaced to the right customers.
(credit image/LinkedIn/Bryan House)
Bryan House, SVP of Customer Success and Product Management .

We constantly heard that brands were forced to hack their existing commerce platforms just to keep up with business requirements,” said Bryan House, SVP of Customer Success and Product Management .

EP PXM provides an alternative approach. By starting with a de-coupled catalogue architecture. Merchandisers are able to launch and continuously adjust the product experiences that their business needs,” House added.

Pioneers in Composable Commerce

Elastic Path pretty much pioneered the Headless Commerce space in 2011 and spearheaded Composable Commerce in 2020. Composable Commerce is an approach that enables brands to bring their digital vision to life by leveraging multiple best-of-breed vendors. Vendors are composed together into a complete business-ready solution. Brands no longer have to compromise between the rigid B2B commerce solutions of the past. Or taking on the risk of stitching together modern technologies. The company provides industry-leading headless commerce solutions for digitally-driven brands to rapidly build, deploy, and continuously optimise highly differentiated commerce experiences.

Enterprise Times: What this means for business.

Elastic Path’s announcement is important because the company has always been one step ahead of competitors in this field. The company says the reinvented Product Data & Catalogue Management enables teams to control every aspect of the product experience. The merger of PIM, product merchandising, and catalogue functionality is expected to enable brands and retailers to overcome the top eCommerce challenge. That challenge is looking for multiple partners to provide niche product management services. It allows them to focus on what matters. Creating unique, content-rich experiences that drive revenue growth. As opposed to dealing with the complexity of stitching together solutions from multiple vendors.


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