This is the 33rd in a series of business tips from industry leaders that Enterprise Times has interviewed. Earlier this year, Enterprise Times spoke to Simon Patteson, Vice President of Sales EMEA at Icertis. He spoke about the growth in Europe that Icertis continues to see. We also asked whether he could share a tip for someone starting or looking to start in software sales?
“Just be genuine and be focused on achieving the customer needs, really understanding them. Ask the question, why? as many times as you can when you’re speaking to a prospective customer. Just be genuine, be yourself and really focus on customer outcomes.”