(Image credit/Pixabay/John Hain)Yotpo, a leading eCommerce marketing platform, has formed a multi-year platform partnership with Shopify. Supported by a strategic investment in Yotpo by Shopify, the platform partnership will help accelerate Yotpo’s growth and product development. Yotpo supports merchants to better connect with their customers and grow their businesses through innovative marketing tools and solutions.

This alliance will position Yotpo as one of the early launch partners for new Shopify development features. In this role, Yotpo plans to develop first-to-market technologies that help merchants of all sizes stand out in a competitive landscape. Aligning product development roadmaps, the two companies will work to develop shopping experiences that are seamlessly connected between touchpoints. Additionally, developments that improve the one-to-one relationship between merchants and their customers.

A significant company milestone

Tomer Tagrin, CEO at Yotpo said, “This new platform partnership is a significant milestone in our company journey. It enhances our longstanding relationship with Shopify and in-services to our customers. With the last year’s addition of SMS marketing to the Yotpo platform, we now have products available to Shopify merchants. We look forward to working even more closely with Shopify. To provide smarter, more connected experiences that create real value for our mutual customers.

(Imate credit/LinkedIn/Tomer Tagrin)
Tomer Tagrin, CEO at Yotpo

Our companies share a common belief. For commerce to thrive, merchants must be able to own direct relationships with their customers. This platform partnership directly responds to the enormous amount of time and energy merchants spend competing for customer attention. Through deeper integration between our two technologies, Yotpo and Shopify are working together to innovate on the marketing tech stack. And dramatically recode the infrastructure of eCommerce,” Tagrin added.

Brandon Chu, VP Product Acceleration at Shopify, says, “Yotpo is a shining example of what is possible in the Shopify Ecosystem of partners and developers. We have watched the team deliver incredible value to merchants. We admired their tenacity and passion for building better versions of eCommerce where independent brands own relationships with their customers. Their marketing technology solutions have become trusted by thousands of merchants. As a result, we are thrilled to invest in their growth and create even more impact, together.

Our hope is that Yotpo’s story, and our strategic partnership, demonstrates to our ecosystem that there is no limit to the size of impact you can have on our platform. As you reach scale, Shopify wants to build a product alliance with you, for the betterment of merchants, forever.

Yotpo’s partner programme

Last May, Yotpo, has announced a new partner programme designed to deepen relationships within Yotpo’s partner community. The programme aimed to encourage partners to unlock more advanced benefits for their business and their clients. The programme aims to support business success by providing Yotpo’s agency and service partners expertise needed to build eCommerce experiences.

Enterprise Times: What this means for business?

Yotpo is one of the success stories in the eCommerce landscape. It has a community of developers and partners who make apps that support 1.7M+ merchants. Yotpo’s mission was to help merchants thoughtfully and intentionally strengthen customer relationships with innovative features available through products for SMS Marketing, Loyalty, Referrals, Reviews, and Visual UGC.

It will be interesting to find out whether this new partnership with Shopify is exclusive. For Shopify, it’s an all-win situation, where their merchants will benefit from future Yotpo development. The partnership is accelerated by a strategic investment by Shopify to develop innovative marketing solutions that help brands deepen relationships. If the partnership arrangements are exclusive, it will beg the question of why would Yotpo tie-in with just Shopify? Yotpo was a company with the marketing world at its feet. Now, it may have tied it’s fortune to Shopify.


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