FinancialForce has appointed Burton M Goldfield as an independent director and the new Chairman of the Board as of April 15th. He replaces Kevin Costello, who stepped down from the role in December. Goldfield is currently the President and CEO of Trinet. Trinet is a leading provider of comprehensive human resources for small and medium-sized businesses. He has worked in the technology industry for more than 25 years. He has transformed Trinet into a leading cloud-based HR provider, helping to quadruple the companies revenues since he joined in 2008. Prior to Trinet he worked in senior sales roles at IBM, Hyperion (later acquired by Oracle), and Ketera technologies.

Goldfield commented: “FinancialForce plays a pivotal role in allowing enterprises to unlock customer insights to improve strategic decisions and increase productivity and profitability during challenging business conditions. The company provides exceptional value on the Salesforce platform and is poised for significant growth in the years ahead. I’m excited to leverage my experience in expanding successful software companies to help FinancialForce achieve even greater heights in the near future.”

Enterprise Times: What does this mean?

Goldfield has a deep experience of enterprise sales with his time at Hyperion and IBM Rational. His advice and authority on the board will help FinancialForce and newly appointed Scott Brown as the company scales. Goldfield is also on the board of the National Parks Conservation Board of Trustees. He is also a board member at DHI Group, a leading provider of career marketplaces connecting technology talent with employers.

Scott Brown, CEO of FinancialForce commented: “We are extremely pleased to welcome Burton as Chairman of the Board. His addition to the Board comes at a time of increased customer success, product innovation, market penetration, and international expansion for FinancialForce. We could not be happier with this new appointment as his tremendous leadership and operational experience in scaling global software organisations will be instrumental as we continue to accelerate FinancialForce’s growth.”


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