Salesforce is to make its platform available on “major” public clouds. The new architecture is called Salesforce Hyperforce. All Salesforce applications are available in this new architecture including Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Industries and more.
The announcement fell short of detailing which “major” public cloud would be supported. An assumption is that it will be AWS and Google. Salesforce has existing relationships with these, so the underlying IaaS architecture can support Salesforce. Even with the acquisition of Slack, Salesforce will almost certainly offer the option of hosting on Azure as well. The question is whether Alibaba Cloud, IBM, Oracle or NTT are also included on the list.
During the Dreamforce keynote, Bret Taylor President and COO, Salesforce introduced the new architecture describing the digital imperative that companies face in 2020. He added “If you don’t have a digital business, you don’t have a business. We have been working for the past two years on probably the most significant technological shift in this platform since Marc and Parker created it over 21 years ago. We call this new capability, Hyperforce. We’ve been working to enable us to deliver Salesforce on public cloud infrastructure all around the world.
“First, we’ve had to completely re-architect Salesforce to work in this way. As a consequence, it’s horizontally scalable. That means that if you have a B2B company with 10,000 customers, or you’re a B2C customer with 100 million or more consumers, you can now use Salesforce as your single source of truth for all of that data and really power all of those experiences that you just heard us talking about in cyber week.”
What is Hyperforce
Hyperforce has four aptly named key features. It is hyper-compliant, hyper-scalable, hyper-secure and hyper-compatible.
- Hyper-scalability: Once deployed on the public cloud, it enables the Salesforce instance to take advantage of the scalability and elasticity of public cloud. Resources can be switched on in days rather than months.
- Hyper-compliant: Organisations can now choose exactly where they want to host their Salesforce platform. This enables it to meet the data protection regulation or compliance requirements for regulated industries.
- Hyper-Secure: The inbuilt security of the public cloud provider is enhanced by the security inherent in the Salesforce platform. This includes encryption at rest and in transit.
- Hyper-compatible. Every Salesforce app, customisation and integrations, regardless of cloud, will run on Hyperforce.
Early adopters of this new architecture are realising the benefits. Arif Syed, CTO Bharti Axa commented: ”At Bharti AXA, we need to future-proof our investments along with agile services while catering to market trends and business requirements. Hyperforce has helped us upgrade our infrastructure on the public cloud in India. We can now implement and scale up Salesforce apps faster while guaranteeing a best-in-class service experience to our customers.”
Hyperforce is already available in Germany and India. Taylor also noted that Hyperforce will roll out to ten more countries in 2021.
Enterprise Times: What does this mean
Coupled with the announcement regarding the acquisition with Slack, this is another move by Salesforce towards a more open platform. In making its platform available on a public cloud of choice, it shows that it understands the desire of enterprises and government to decide where they want their applications hosted.
Taylor commented: “Every company right now is facing an imperative — to go digital, fast,” Salesforce Hyperforce is a quantum leap forward in how Salesforce can accelerate our global customers’ digital transformations and empower them to grow, fast and at scale, on our trusted platform.”
Retailers dislike the idea of using Salesforce on an AWS instance. For some retailers, that was the only option, until now. Public sectors organisations requiring a certain level of security can choose a trusted vendor to host their Salesforce application on.
Effectively this gives the customers choice of where their Customer 360 is located. It also demonstrates that Salesforce is a software vendor. It has no intention of becoming another Oracle or Microsoft with the conflicts of interest of being both an IaaS and SaaS vendor.