(Credit image/Pixabay/F. Muhammad)BigCommerce has announced the availability of Channel Manager. A modernised platform feature that makes it easier for merchants to manage their comprehensive omnichannel sales presence. With access to a unified hub of all native and third-party storefront integrations. This includes marketplaces and advertising platforms such as Amazon, Facebook, Instagram, Google and Wish, and headless storefront channels like DEITY. BigCommerce merchants can streamline their back-end omnichannel operations and invest time in growing their business.

Wish joins the BigCommerce party

Wish, one of the largest and fastest-growing global eCommerce marketplaces recently joined the BigCommerce partner ecosystem. The company will expand BigCommerce merchants’ visibility to 100 million monthly active users across more than 100 countries. In addition, BigCommerce merchants selling on Wish can leverage Deliverr’s fulfillment to get the exclusive Wish 2-day delivery tag on their listings. Alongside Deliverr, the Wish provider page will also highlight integrations with preferred partners CedCommerce and Feedonomics for improved marketplace listings. In addition, they will have access to other tools to enhance the overall marketplace selling experience.

We’re delighted to be integrating Wish into BigCommerce’s partner ecosystem. This will allow tens of thousands of BigCommerce merchants to grow their sales by adding Wish as a marketplace channel. We look forward to expanding our collaboration over the next few months,” said Adam Hundt, product manager at Wish.

With the new Channel Manager, merchants will be able to:

Centralise channel management.

Merchants can manage their full suite of existing storefront channels. This includes native and third-party sales channels, point of sale solutions and advertising feeds, all within a single destination.

Reach more shoppers faster.

With the ability to integrate into leading marketplaces with a single click, merchants can easily expand their online presence to potentially connect with millions of shoppers.

Streamline omnichannel listing and selling.

Merchants can save hours spent listing products on third-party sales channels by using product information already stored in BigCommerce catalogue.

Enhance storefront experience with relevant app integrations.

Each provider page will also highlight technology integrations that further improve the holistic sales experience within that channel. A dynamic approach surfaces partner apps that best align the merchant’s location and currency to provide the most relevant experience.

Deliver lightning-fast shopping experiences

With Channel Manager, merchants take advantage of best-of-breed technology to launch progressive web app (PWA) storefronts within BigCommerce in minutes.

(Image credit/LinkedIn/Jimmy Duvall)
Jimmy Duvall, Chief Product Officer at BigCommerce

One of the central questions we strive to answer is ‘how do we continue to help our merchants grow and stay competitive in these ever-changing times?’, which is why we saw value in further contextualizing how our growing ecosystem of partners can help them sell through each channel,” said Jimmy Duvall, chief product officer at BigCommerce. “With this updated Channel Manager, BigCommerce remains the central hub for ecommerce operations, but does so in a way that helps merchants more easily manage their ever-growing omnichannel presence without adding operational complexity.

BigCommerce merchants will get immediate access to Channel Manager and existing storefront integrations via the BigCommerce control panel. Additional storefront channels will be made available in the future.

Enterprise Times: What does this mean for business

2020 has been a busy year for BigCommerce. The company went public on NASDAQ in August of this year. It’s product roadmap has been just as busy. The company partnered with Facebook to offer checkout functionality on Instagram. It enhanced it accessibility capability with a new partnership with Essential Accessibility and added Adyen global payments to the platform. Furthermore, BigCommerce released Page Builder, an intuitive, drag-and-drop visual design tool. The solution enables merchants to quickly build differentiated shopping experiences across their online storefront. In addition to a new collaboration with FedEx Corp was formed to provide retailers with enhanced delivery options. The partnership aims to give small and medium businesses on BigCommerce access to the FedEx portfolio of eCommerce. So, it looks upwards and onwards for the company. It will be interesting to see the direction BigCommerce heads with the cash raised through its public NASDAQ listing.


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