Four new channel partners for Accounting Seed (Image Credit Freeimages)Accounting Seed has successfully wooed four Salesforce partners in EMEA who were once partners of Sage Live into their ecosystem. With the demise of Sage Live, the four firms chose not to join the Sage Intacct or Sage X3 ecosystem. Instead they opted to become an Accounting Seed partner. The four partners are Apptituda (UK and India), EMPAUA (Germany, UK, Spain and Switzerland), Glic-Tech (Eire, UK, USA), and Upper Sigma (UK and South Africa).

Tony Zorc, CEO Accounting Seed
Tony Zorc, CEO Accounting Seed

Tony Zorc, founder and CEO of Accounting Seed commented: “Our footprint in EMEA is starting to take off and bringing on these four incredibly skilled and knowledgeable partners will be one of the many aspects that sets us above the competition.

“The removal of Sage Financials put a lot of companies, on and off the Salesforce Platform, in a business-critical situation, and we are honored to come alongside these companies in need and offer an accounting solution that is flexible to their needs.”

These are not insignificant partners. They will help Accounting Seed expand its footprint in Europe after it opened up in the region earlier this year. Shane Deacon, Vice President of EMEA Sales, Accounting Seed mentioned these potential partners during the conversation in March noting: “One of the things I’ve been tasked to do initially is increase customers, and to increase and build on that partner network.

Besides the three in the UK and one in Germany, he also mentioned a fifth potential partner in France, but this was not included in the announcement


Apptituda is a small Salesforce product development partner and consultancy with access to an offshore team in India. It has worked with several customers to help develop applications on the Salesforce platform and also supports Stapp Inventory. Stapp Inventory is a stock management solution integrated to Sage Financials (Live) and Salesforce CRM. It isn’t known whether it will now integrate that solution to Accounting Seed. Stapp Inventory does not appear to have an entry on the app exchange either. Apptituda is a useful addition to the partner ecosystem because of its integration experience.

Stuart Mills, Director, and CEO at Apptituda said: “We are excited about our new and valued partnership with Accounting Seed, which is helping us to deliver great solutions by working collaboratively with our customers to help them get further and faster together. With our blended delivery model and deep Salesforce technical expertise together with our ERP heritage, we can build strong and beneficial solutions at great value that really help our customers.”

Glic Tech

Glic Tech is a Salesforce registered partner and Conga partner and claims to be the first Accounting Seed partner in the UK and Ireland. It has offices in Northern Ireland and Eire. Furthermore, it has more than 100 customers across the US, the UK, Ireland and continental Europe. It offers services such as implementation, data migration and development on the Salesforce platform. Customers include Ferrum, Repak, Rock Claims and Onyx Services group.

Donal De Paor, CEO of Glic-Tech, commented: “Accounting Seed is a pleasure to work with and an integral part of our business. Their customer service and online training are truly world-class. Our customers and consultants are really finding value in the product. It’s a game-changer to have found a robust accounting product native to Salesforce to automate the back office with seamless integration to sales, service, and delivery that is appropriately priced.”


Empaua is a significant addition for Accounting Seed in EMEA. It has 60 employees across six offices. It is a certified Gold partner of Salesforce and implements solutions across Sales Cloud, Service Cloud, Marketing Cloud and Pardot. Accounting Seed is also not its first Appexchange partnership as it already works with Conga, formstack, DocuSign, TaskRay and Aircall.

Till Klotz, CEO, commented:  “As a Salesforce-only partner, EMPAUA has always sought and succeeded to find solutions for every use case within the Salesforce Platform or via integrations. The partnership between Accounting Seed and EMPAUA is aiming to bring customer success in accounting to the Sales Cloud directly on the platform.”

Upper Sigma

Upper Sigma is a Salesforce solutions integrator and ISV. It provides services around several Salesforce and app exchange products to organisations in the legal and financial services sectors. It provides services for:

  • Sales Cloud & CPQ
  • Service Cloud & Field Service Lightning
  • Pardot Marketing Automation
  • Financial Services Cloud
  • Community Cloud
  • Litify
  • AdvoLogix, and now
  • Accounting Seed

It is also a part of the Dynamic Technologies Group. This company also consists of CloudSmiths, the largest Salesforce partner in Africa with an office also in London. If the partnership between Upper Sigma and Accounting Seed is successful, adding Cloudsmiths to its partner list would be a coup. Making this potentially the most significant of the four.

Emile van Den Berg, Upper Sigma Managing Director, commented: “In the legal sector, we are the go-to implementation partner for providing legal firms with implementation best practice across all areas of business from prospecting, engagement, key client management, matter management, conflict checks, time and expenses, and most importantly, Accounting Seed. We can deliver digital and cultural transformation for firms by automating mundane data entry and information up-keep in CRM.”

Enterprise Times: What does this mean

Shane Deacon, Vice President, EMEA
Shane Deacon, Vice President, EMEA

This is a significant milestone for Accounting Seed and a task completed for Deacon despite the challenges presented by COVID. Building relationships between organisations has been difficult during the lockdown.

Deacom commented: “We’ve been preparing to bring these four partners on board for quite some time now in order to serve our expanding markets effectively and to increase support to those that are coming off of Sage Financials. These partners understand what that transition is going to take on a very intimate level. The combination of Accounting Seed and these strong implementation partners brings new possibilities to financial management.”

What needs to happen now is that these partnerships need to turn into customer wins and implementations. So far, there has been little news of success out of the partners or Accounting Seed for recent successes.


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