Appointment Door - Photo by Dima Pechurin on UnsplashIt has taken more than a year but Mavenlink has finally found its next Chief Marketing Officer. The company has appointed Robert Pickell as CMO. Pickell joins the company having spent seven years at Kareo, helping to build revenues at the cloud-based, clinical and business management vendor.

During his tenure, he helped Kareo become one of the fastest-growing companies in North America, ranking in the Deloitte 2016 Technology Fast 500. Under his leadership, the company almost quintupled revenues from $20 million to nearly $100 million.

Robert Pickell, CMO Mavenlink
Robert Pickell, CMO Mavenlink

Pickell has deep experience in leading marketing functions in SaaS companies. He also helped to grow HireRight during his tenure there as CMO. Pickell is also local to the Mavenlink headquarters in Irvine, CA. According to LinkedIn, he is based in Corona Del Mar, only a few miles away. This was a criterion that Ray Grainger, CEO and co-founder, Mavenlink spoke about when Enterprise Times last spoke with him.

Grainger commented: “Rob’s experience in senior leadership roles across a range of technology companies at different growth stages provides additional depth and perspective to our already formidable leadership team. His broad functional experience will help us further align and coordinate our efforts as we work to achieve our goals for customer success, category leadership, and growth.”

The category to be in

While Pickell may have left a buoyant company in Kareo he is joining a sector with far greater potential. PPM, PSA and Work Management is hot at the moment, especially on the international stage. Organisations faced with employees working remotely are in greater need of governance around task, project and project management. Why did he leave a successful company? Perhaps for an even bigger challenge?

The total addressable market is enormous. Grand View Research estimates the PPM market will be worth $11.4 billion by 2027. Mavenlink has the bones of an organisation that has huge potential. A recent update saw it increase its multi-currency support within expenses, projects and financial reporting.

Pickell is tasked with extending Mavenlink’s market position and to become a leading supplier for professional services organisations. He is not starting from scratch. G2 lists Mavenlink as a leader in five Summer Grids. However, Mavenlink was not listed in the 2019 Gartner Magic Quadrant for Project and Portfolio Management. Nor does it appear in the Software Advice Front Runners for Project Portfolio Management Software, May 2020. Kareo appeared in the equivalent EHR category and this is one omission that he may look to address.

Pickell commented: “Cloud-based platforms focused on industry verticals are reshaping entire industries and Mavenlink is poised to do this for services organizations. I’m grateful for the opportunity to join this amazing company and help make its vision for delivering innovative solutions that will change the trajectory and success of service organizations globally a reality.”

Enterprise Times: What does this mean

Grainger has found his replacement for John Reese, and in Pickell, he has found an industry veteran who is local and has an impressive CV. He has experience in the international market helping to grow HireRight Inc, again by five times, and become a global market leader. Can he achieve the same results in a third SaaS company?



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