Yotpo, an eCommerce marketing platform has been selected as a partner of choice for UPS’s Customer Technology Program (CTP). The program enables small and medium-sized businesses (SMBs) access to advanced solutions for ratings and reviews, visual user-generated content marketing and customer insights. Yotpo enables advocacy and a better customer experience, which helps accelerate growth and builds customer lifetime value.
With Yotpo’s eCommerce Marketing platform, qualifying UPS SMB customers can select from a suite of marketing technology solutions. These customers can build trust and loyalty across digital channels. The UPS CTP program provides Yotpo and other eCommerce offerings at a discount. This allows SMBs to better compete with larger, well-funded eCommerce brands and merchants. Merchants also have access tools to bolster traffic acquisition and strengthen customer lifetime value. Yotpo’s customers can leverage the best prices UPS offers for shipping services, including UPS Small Businesses Discount Shipping Rates & Exclusive Deals.
Jumping the bandwaggon
According to Michele Peters, senior manager of UPS Global eCommerce marketing, “This exciting relationship with Yotpo. It offers the marketing and shipping tools that SMB customers need to quickly, cost-effectively and smartly propel their operations forward.
“UPS works diligently to give businesses of all sizes the choice, control and convenience required to compete in every level of today’s rapidly changing and increasingly competitive landscape.”
Yotpo was founded in 2011 and now provides eCommerce marketing technology to more than 9,000 direct-to-consumer brands. Yotpo’s single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more.
The company is the latest business to join the UPS Customer Technology Program. UPS offers helps pre-screened, qualified SMBs purchase hardware, software, peripherals and packaging solutions at a discount from vendors that work with UPS. This helps SMBs that are UPS customers better compete by growing revenue, introducing efficiencies and reducing costs.
Exceptional shopping experience
“Being recognised as a UPS Customer Technology Program partner takes our relationship and ability to serve eCommerce brands and merchants to a higher level,” said Tomer Tagrin, co-founder and CEO of Yotpo. “As a premier shipping provider, UPS has been working closely with Yotpo and our customers for years. We see this partnership as an opportunity to move the industry forward. This can be achieved through deeper collaboration and the development of exceptional shopper experiences from purchase to delivery.”
Enterprise Times: What this means for business?
To compete on the eCommerce marketplace, sites must have tools, applications and technologies to generate and sustain relationships with customers. Brands and retailers have to create smart, high-converting experiences that sustain relationships. Europe’s leading retailers are looking to user-generated content to drive engagement. The use of UGC in marketing strategies has almost tripled in the last ten years, driven by the rise of social media and the ease with which satisfied customers can create and share feedback. User-generated content (UGC) is a vital marketing channel — and it’s overhauling how brands view the customer journey. Hence the rise of Yotpo. The company joins more than 35 other vendors in Atlanta-based UPS’s Customer Technology Program. Since its 2003 inception, the program has helped small and medium-sized customers better compete by growing revenue, integrating technology, introducing efficiencies and reducing costs.