Ecommerce platform Shopify has just launched a dedicated shopping app for consumers called Shop. The app is designed to create a more intuitive online shopping experience from product discovery to package delivery.
Shopify is setting out to re-imagine the online shopping experience for customers. The company says to provide customers with greater convenience, transparency, and personalisation.
Bridging the gap
Shop is aimed at smaller retailers, brands, and businesses who do not have their own native apps. Designed to bridge the gaps in online shopping, Shop offers users the ability to easily discover local businesses. Users can also receive relevant product recommendations from their favourite brands. They are also expected to check out effortlessly and track all of their online orders.
Shopify has brought together its expertise in commerce and proven features from Shop Pay, a one-click accelerated checkout, and Arrive. An app to track online orders, to make purchasing and order tracking frictionless for shoppers. Shop Pay has processed over $8 billion in sales. More than 16 million shoppers track their eCommerce orders using Arrive.
In a world of increasing physical separation, Shopify wants to help businesses deepen their connection with their customers. Over time, they aim to understand what they want to continue to build trust and loyalty.
“Shopify has focused the last decade on solving complex problems for entrepreneurs by making commerce seamless and accessible,” said Carl Rivera, General Manager of Shop. “Now, we want to do the same for customers. We set out to solve the common pain points in the customer’s shopping journey. While developing specific features, like local business discovery, that will be relevant today and in the future.”
Shop’s features include:
- Local filters: Shop’s users can locate nearby merchants to support local businesses. The app identifies businesses currently offering shipping, pick-up, and highlights return policies.
- Seamless payment and checkout: Through Shop Pay, shoppers have fast and easy checkout across all brands on the app.
- Transparent tracking: All order and tracking information is stored in one convenient place by leveraging the innovative technology of Arrive. Tracking shows the status of each package and provides real-time updates.
- Customised recommendations: Through personalised recommendations, like new releases and deals from the brands’ shoppers love, Shop ensures merchants’ customers consistently rediscover the storefronts of their favourite brands, as well as new brands.
Enterprise Times: What this means for business?
The company responsible for providing the eCommerce platform used by more than 1 million businesses has introduced its first-of-its-kind shopping assistant app. Retailers and brands are continually looking to improve and revolutionise the in-person shopping experience. Shopify’s new app sounds interesting, combining the discovery of local businesses, personalised recommendations, payment and tracking. All recommendations are based on previous purchases and brands consumers previously looked at on Shop or Shopify. This makes them potentially more personalised and interesting to potential shoppers.
As a result of social distancing and stay-at-home measures, customers have become more reliant on online ordering than ever before. The current environment has made it more challenging for brands to stay connected to the brands they love. Committed to helping sustain smaller businesses, Shop will provide local recommendations to consumers during the coronavirus pandemic.
