BigCommerce has announced that its new partner and microservice-oriented architecture platform DEITY has launched DEITY Falcon for BigCommerce. DEITY Falcon for BigCommerce is a Progressive Web Apps (PWA) front-end. The platform gives BigCommerce merchants the use of PWAs to deploy native app-like experiences on desktop and mobile devices.
DEITY Falcon for BigCommerce is the first direct PWA front-end available within the BigCommerce platform. The announcement is expected to support mobile commerce on BigCommerce’s infrastructure.
Delivering a consistent selling experience
Using BigCommerce’s open SaaS headless platform, DEITY Falcon for BigCommerce enables enterprise brands to deliver consistent selling experiences. Merchants will be able to sell across multiple channels from one single platform, drastically reducing development costs and time-to-market.
According to Nate Stewart, head of product strategy, BigCommerce, “With more than 60% of web traffic stemming from mobile devices. Brands are increasingly looking for a cost-effective way to engage shoppers and actually turn that traffic into high-value conversions.
“This partnership with DEITY reflects BigCommerce’s commitment to lowering implementation barrier into leading front-end technologies that deliver amazing high-converting experiences. We’re incredibly excited to see what use cases our ecosystem can launch with DEITY Falcon,” Stewart added.
What does DEITY Falcon deliver?
Through DEITY Falcon for BigCommerce, BigCommerce merchants will have the ability to:
Increase customer engagement: PWAs run through a website unlike a native mobile app. They do not require a download to be accessed through a consumer’s home screen. Additionally, merchants have the ability to send push notifications to mobile devices. This allows them to reach their audience where they are most: directly on their smartphones.
Reduce development costs: The cost to build a native mobile app can run hundreds of thousands of dollars. A PWA eliminates the need for development, maintenance and marketing of any platform other than the PWA website. This drastically reduces cost and time to market.
Enhanced performance: DEITY Falcon for BigCommerce is built for smooth and fast user experiences. The solution can load within a second by capitalising on the speed benefits of the web and ‘native-style’ client-side caching. Additionally, PWAs use less disk space. This provides the added benefits of faster load times, less data usage and less required storage space.
Improving SEO key for businesses
As a web-based tool, everything developed through a PWA is discoverable by search engines. This means that all content can be linked to, shared and ranked through Google. Furthermore, fast load times, reduced bounce rate, low data usage and engaging experiences all factor highly into SEO rankings.
Jamie Maria Schouren, chief strategy officer at DEITY said: “We built DEITY Falcon with the F.I.R.E principal in mind – Flexible, Integrable, Reliable and Extensible. This gives merchants the total freedom and opportunity to build what they need without any limitations. Enterprise merchants can create unique, high-scalable mobile web experiences. Without the need to invest in platforms that won’t drive sales.”
“For DEITY, the partnership with BigCommerce is a logical next step in making Progressive Web Apps and headless architectures the standard of the ecommerce world. We are thrilled and excited for the future use cases we will build together.”
Enterprise Times: What this means for business?
Earlier in the year, Enterprise Times met with Mark Adams, VP and General manager Europe at BigCommerce. BigCommerce is rapidly becoming the leading open SaaS eCommerce solution for fast-growing and established brands. Adams indicated Headless as number one priority for the company. Commerce-as-a-Service meets you where you need commerce functionality.
The company was promising to deliver API-driven experiences through CMS, application, device, or custom front-end. It has won contracts with larger brands and launched a comprehensive suite of applications tailored to support B2B merchants selling online. The partnership with DEITY is just another piece of the jigsaw puzzle, as the company enhances its infrastructure, to take on the bigger players.
BigCommerce is pretty well established among SMEs and establishing its eco-system to challenge the established players at the enterprise level. This latest partnership is positive news for brands, who have an alternative eCommerce service provider to choose.