Are you thinking about starting your own business or are you struggling to get your new start-up off the ground? Start-ups can be risky as it can be hard to get people to buy into your brand when they haven’t heard of you before and aren’t willing to spend their cash. This often leads to many start-up businesses failing in their first year. It’s been reported that over half of UK start-ups fail within 5 years, so the odds aren’t looking strong.
Of course, there have been many businesses that have gone on to be extremely successful after overcoming a few hurdles in the beginning. One of the best ways to achieve this is to give a good impression to potential clients. Here are 3 ways to do this:
If you want your start-up business to succeed, you are going to need to show that you care about your customers. Go the extra mile for your customers and provide them with a service that actually gives them more then they initially asked for. For instance, is there a freebie you could send over to them? Are there any areas you can afford to over-deliver in? Or can you simply start checking in with them more?
This is a culture you should build amongst your employees. It is really important that your staff know what is expected of them in terms of customer service and that they are willing to work hard to give off a good impression. However, you need to make sure you don’t take advantage of your employees. If they do go the extra mile and exceed expectations, reward them.
If you really want to make an impression as a start-up business, you might want to think about leasing a company car. When you lease a car, you can get yourself a brand new vehicle that is top of the range without breaking the bank. This will give a really good impression to potential customers and other businesses in the local area.
Leasing can work out as a more cost effective option in the long run, especially if you can get your hands on one of the many car leasing special offers out there. If you want to make an impression as a start-up business, this is definitely something to do.
The final, but arguably one of the most effective ways to make a good impression as a start-up business is to utilise social media. Get on the networks that you know your customers are going to be actively using. If you have something to sell, get on Etsy. If you want to make more connections, set up a professional LinkedIn profile. You should then ensure that your brand is consistent across each of these. Use professional looking images and keep them regularly updated.
If anything negative appears on these, you need to act professionally and show your customers that you are willing to improve. Don’t just ignore or delete negative messages. Respond to them and find a way to make their experience with you better.
If you want to make a good impression as a start-up, you should try out some of the ideas that we have discussed here. Make a clear and detailed plan for how you’re going to win over customers and establish your brand as one that they can trust. Include a budget in this plan that outlines where both time and money need to be spent.
Once you do all of this, you’ll see just how successful you are, and your business will become more popular as people tell their friends and family about your excellent customer service.
Established in 2008 in Manchester, Vantage Leasing is passionate about providing a quality service to both individuals and companies with new vehicle leasing requirements.