Brightpearl has joined the Shopify Plus Technology Partner Programme to offer a new solution that will enable retailers and wholesalers to manage their entire business. Brightpearl is a retail operations platform for retailers and wholesalers. The company’s tools automate the back office, so merchants can spend their time and money growing the business.
Seamlessly connecting the storefront
Shopify Plus provides retailers with a customisable eCommerce solution without the need for large investments of time, money or resources. Similarly, Brightpearl provides everything that retailers and wholesalers need to grow efficiently and facilitate smart trading decisions in real-time.
“We’re excited to work together with Shopify Plus to offer a complete, integrated solution to merchants. All retailers need to keep pace in the evolving world of omnichannel commerce,” said Derek O’Carroll, CEO, Brightpearl.
“Our partnership will allow Shopify Plus customers to seamlessly connect the storefront with the rest of the business via Brightpearl’s platform. This will provide merchants with full visibility and control over their entire business. This includes orders, end-to-end fulfilment and shipping – and real-time updates on inventory, accounting and sales. It’s all managed from a single, simple hub.”
Joining the partner programme
Brightpearl joins the Shopify Plus Technology Partner Programme, a community of industry-leading agencies and commerce technologies supporting Shopify Plus merchants.
According to Martyn Boddy, Head of Partnerships, Shopify Plus, “Brightpearl’s technology plays an important role in ensuring our merchants have an excellent user experience while growing their business.” The integration with Shopify Plus is expected to provide a rapid and easy-to-deploy solution that will help merchants scale dramatically. Retailers will be able to manage their entire operations as efficiently as possible and make the best strategic business decisions.
Brightpearl is also making its new built-for-retail Order Management Solution (OMS) immediately accessible to those using the Shopify Plus platform. Brightpearl’s order management solution combines inventory and order management with accounting and a purpose-built integration to Shopify Plus. This makes it ideal for retailers managing multiple standalone apps which is simply not practical as they scale.
Extending Brightpearl’s OMS
“We’re pleased to extend our new OMS offering to merchants using the Shopify Plus platform,” said O’Carroll. “Retaining many core features of the classic Brightpearl platform is the ideal solution for smaller retail businesses. These retailers are looking to accelerate efficiencies and savings. At the same time, serving customers’ needs and expectations when placing orders how, where and when they want to.”
Combining Brightpearl’s platform with Shopify Plus’ multi-channel solution will maximise opportunities to enhance the entire customer journey. Shopify expects the new solution will build shopper loyalty and increase sales. Shopify Plus merchants using Brightpearl are already seeing success.
“The integration of Shopify Plus and Brightpearl is the easiest I’ve ever been a part of,” said Andy Lockley, Head of Ecommerce at Love Shopping Direct. “It was a seamless transition that got us up and running in hours. A testament to how well Brightpearl and Shopify Plus work together.”
Enterprise Times: What this means for retailers?
Online shoppers are vital to any business. No business can afford to alienate them with experiences that fail to meet their expectations. Leaving gaps in the buying journey will be punished by digital shoppers who lack loyalty and are happy to abandon a brand forever. But usually not before leaving a damning review.
Brightpearl’s has an impressive back-office solution which includes financial management, inventory and sales order management, purchasing and supplier management, CRM, fulfilment, warehouse and logistics. Consequently, it’s not surprising that its platform is particularly attractive to the Shopify Plus multi-channel solution. It simply fills the gaps in Shopify Plus.
In addition, the Brightpearl solution has high-performing connectors to the major ecommerce platforms, including Magento, BigCommerce and Shopify. Over 1,200 businesses in 26 countries use the platform. The company manages over 10m transactions and $3bn of business a year. The significance is that small-medium sized enterprises have access to significant omni-channel functionalities. Furthermore, they can manage their businesses easily from one single platform.
