Steve Hare, CEO of Sage has announced that the company has already hit its $1 Million fund raising target and will now double it to $2 million. The announcement came at the Sage Reading Half Marathon. The target was set just under a year ago. What isn’t clear is whether this is just another annual target or whether Sage will actually look to increase the amount raised over the next year.

Whichever it is for the company and its employees to have raised $1 million is a significant efforts. The fund raising was delivered through the Sage Foundation and has helped tens of thousands or people through more than 1000 charities in the countries that Sage operates.

Sage employees are able to work five paid days during the year to support the efforts of the Sage Foundation. This can either be with charities organised through the foundation of those that are personally relevant. The half marathon in Reading was completed by 14,000 runners with Cancer Research UK as the official race charity.

Hare commented: “Through our sponsorship of the Sage Reading Half Marathon, we are very happy to support the event’s many thousands of runners – and their chosen charities. For us, it also marks a very special milestone, having achieved the $1 Million Challenge.

“From bake sales and cycling events, to dance-a-thons and marathons, Sage colleagues, customers and partners have dedicated themselves to helping others. The challenge brought board-level colleagues together with apprentices, the Sage partner community, and everyone in-between, working shoulder to shoulder on experiences which were inspiring, rewarding and meaningful, both to them and their chosen charities. So, I’m setting a new global goal – the $2 Million Challenge.”

Enterprise Times: What does this mean

The Sage Foundation has done work across all the countries that Sage operates in. Recent initiatives included fund raising in Australia, Brazil and South Africa. It is one of the recent changes to the Sage culture that was initiated while Stephen Kelly was CEO. It has had a major impact on the culture at Sage. In making this announcement, and repeating the commitment was last year Hare has underlined its importance to the Sage culture and brand.


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