Altify has announced it is now a LinkedIn Sales Navigator Application Platform (SNAP) partner. It has completed the integration work that will allow users of the Altify Sales Navigator solution, to extract information direct from LinkedIn to populate the Altify Relationship Map. It will allow users to contact individuals across target companies without leaving their Altify application.
Mat Singer, Sr. Director Sales Effectiveness at CenturyLink commented: “The Altify/ LinkedIn Sales Navigator integration supports our strategy to implement best-in-class tools to drive productivity improvements across our global sales organization. Enabling our sales teams to access rich contact and account information from a single location saves time, drives action, connections and increases productivity. There’s huge value in our strategic partners working together to help CenturyLink build a world-class sales organization.”
Improving sales success
This improvement should aid sellers to target more influencers in the buying cycle. According to the recently Altify Business Performance Benchmark Study 2018 this can reduce the buying cycle by 21% and win rate by 28%. The information from and integration to LinkedIn is also a benefit as social selling is seen as a way to increase success. With data on more than 500 million, there are few individuals that sellers cannot gain more information about.
Tammy Billington-Dynes, VP Products at Altify. Commented: “Our goal is to deliver great solutions that sales people and revenue teams use everyday. The integration of Altify Relationship Map with LinkedIn Sales Navigator brings together two best of breed solutions, enabling revenue teams to uncover, connect and build relationships with all the right people. Now the entire team can maximize revenue in key accounts and win the opportunities that matter.”
Enterprise Times: What does this mean
For Altify this is a significant integration that will help to populate data within its solution. It also provides the ability to see shared connections and request introductions to key contacts. Additionally, the integration supports LinkedIn InMail and can identify when contacts move role both within and outside of target organisations. For Altify customers, LinkedIn will provide a gold mine of information that, if used appropriately, could help boost results.