Nigerian fintech business Renmoney has selected a combination of Freshworks applications to help run its business. Founded in 2012, Renmoney has more than 25,000 customers serviced by more than 400 employees. The company had scaled up using several different tools across its sales and service departments. It was looking for a single integrated solution for its sales and service functions to support both its branch network and online. Freshdesk proposed a combination of Freshsales for CRM and Freshdesk for its service teams. The integrated solution enabled Renmoney to have a compete 360 degree view of their customer based.
Oluwatobi Boshoro, CEO of Renmoney commented: “Using multiple solutions to handle customer data was significantly affecting our ability to scale and serve more customers. We needed a solution that would meet our needs without introducing complexity. With Freshworks, we have readily available CRM data which will allow us achieve best-in-class customer support. We’re passionate about leveraging the best tools available to make our internal processes smoother, while increasing convenience for our customers.”
Enterprise Times: What does this mean
IT spending in Africa was set to reach $33.4 billion in 2018 according to IDC. Nigeria was set to be one of the leading growth nations with a CAGR of 7%. In May 2018 Freshworks announced that they would be investing into several African countries including Nigeria and Kenya. That investment is now starting to pay dividends, especially in the Finance sector.
Last year Freshworks announced that it had sold Freshservice into Sterling Bank Plc. This latest announcement with a smaller organisation demonstrates that it is starting to get payback for the investment in the African growth economies. It has yet to announce similar wins in Kenya to those in Nigeria. This latest announcement shows that Freshworks has an early foothold in what could be a lucrative market.