Airbus aircraft-123005_1920

Airbus, one of the top two providers of aeronautics, space and related services, has chosen Salesforce Einstein. This will provide a smart CRM platform. Salesforce Einstein‘s artificial intelligence will deliver predictive and personalized customer experiences for the aviation giant.

Airbus is a terrific example of a company that’s putting the customer in the center of everything,” said Alexandre Dayon, president and chief product officer, Salesforce. “By deploying Salesforce, Airbus will be able to understand its customers’ desires more precisely and make smarter decisions that strengthen customer relationships and outcomes.

Alexandre Dayon Salesforce
Alexandre Dayon Salesforce

For what does Airbus choose Salesforce Einstein?

With Salesforce Einstein, Airbus will use artificial intelligence to understand as accurately as it can its customers. It will leverage data – such as purchase history, support interactions and more—to make predictions. It will recommend actions which optimize the customer experience. The intention is that this will enable Airbus to be:

  • more innovative
  • able to respond more quickly to customer needs.

By deploying Salesforce Sales Cloud Einstein and Service Cloud Einstein as part of its global digital transformation strategy Airbus will bring its sales and service teams onto a single platform. In turn, this will increase the scope for collaboration across departments. In theory, this will enable smarter business decisions which are based on real-time data.

Airbus plans to deploy Salesforce across all of its divisions. It will start with its Corporate Jet, Commercial Aircraft, Helicopters and Services Divisions.

About Airbus

In 2016, Airbus generated revenues of €67 billion. It employs around 134,000 people who deliver a comprehensive range of passenger airliners, the 100 seat A319 to the A380 with more than 600 seats.

In Europe Airbus provides tanker, combat, transport and mission aircraft. It is Europe’s number one space enterprise and the world’s second largest space business. In helicopters, Airbus provides civil and military rotorcraft solutions worldwide.

What’s it mean?

Salesforce claims Einstein helps enterprises focus on what matters most, the customer. Most enterprises possess data, lots of it. Einstein exploits this data to learn. It then makes predictions and recommendations based on each enterprise’s unique business processes.

By pairing this capability with automation and vast amounts of data, Airbus hopes to obtain insights and additional time to connect with its big-spending airline, defence and space customers.


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Charles Brett
Charles Brett is a business/technology analyst consultant. His specialist areas include enterprise software, blockchain and enterprise mobility tech (including metering). Specific industry sectors of interest and experience include finance (especially systems supporting wholesale finance), telecommunications and energy. Charles has spoken at multiple industry conferences, has written for numerous publications (including the London Times and the Financial Times). He was the General Chair of the bi-annual High Performance Systems Workshop, 2005. In addition he is an author and novelist. His Technology books include: Making the Most of Mobility Vol I (eBook, 2012); Explaining iTunes, iPhones and iPads for Windows Users (eBook, 2011); 5 Axes of Business Application Integration (2004). His published novels, in the Corruption Series, include: The HolyPhone Confessional Crisis, Corruption’s Price: A Spanish Deceit and Virginity Despoiled. The fourth in The Corruption Series - Resurrection - has is now available. Charles has a B.A. and M.A in Modern History from the University of Oxford. He has lived or worked in Italy, Abu Dhabi, South Africa, California and New York, Spain, Israel, Estonia and Cyprus.


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