Rootstock has announced that Josef Davidssons Eftr (JDE) has selected Rootstock ERP to deliver their manufacturing and distribution needs. JDE is a manufacturer of hand crafted cast iron wood stoves and accessories founded around 150 years ago. They distributed their products across Scandanavia, Benelux, Germany and the UK through dealers.
Why Rootstock
JDE were looking for an ERP solution that would provide them with a solution to meet their current requirements. JDE is growing its international distribution network. It needed a solution that could help manage the production of their product range. It also had to handle distribution and the relationship with their dealers and customers. With a growing international business it wanted a cloud-based solution to meet its requirements and scaling needs.
The company selected Rootstock on the Salesforce platform. This was because it delivered manufacturing, finance, logistics and e-commerce functionality. It also meant it got the CRM solution that Salesforce provides.
Martin Poulsen, Vice President of JDE, entrepreneur and former founder of MP Engineering commented: “We quickly realized that Rootstock and Salesforce platform have all the functionality that a manufacturing and distributing company needs. We were impressed by the complete solution and great know-how in these areas found on Rootstock Nordic.”
Poulsen is looking for improvements across the operations of JDE once the solution is installed. It will be interesting to see how much difference the solution makes. He continued: “With Rootstock Cloud ERP, we will greatly improve control of inventory, purchase and delivery times as well as the opportunity to expand and provide better service to our customers and suppliers.”
Conclusion
JDE is one of the growing number of manufacturing companies replacing their legacy on-premises solutions with a cloud-based one. The lower costs and ability to scale are among the main reasons manufacturers are trusting the cloud.
Per Norling, CEO and founder of Rootstock Nordic AB commented: “We are seeing a paradigm shift in the business system market for manufacturing and distributing companies. A transition to cloud-based, change-friendly solutions without upgrading costs and problems. We are the fastest growing business system for manufacturing and distributing companies on Salesforce platform in the world, and we are proud that JDE, with its future perspective and its proud traditions, is at the forefront of Sweden”.
This market in the Nordics will very quickly become more competitive for Rootstock. Oracle NetSuite has announced that they are opening a large operation there. It is also home soil for IFS who are rebranding themselves and their products as cloud first. This win is good news for Rootstock Nordics as it seeks to become a significant player in the Scandinavian market.
