Bullhorn has announced that it has integrated its ATS/CRM (Applicant Tracking System/Customer Relationship Management) solution with the SEEK job portal using the SEEK APIs.
Strengthening the recruitment platform
The new closed-loop integration integration allows Bullhorn users to publish jobs onto SEEK directly from the Bullhorn marketplace. If candidates post CV’s for those job posts to SEEK they are automatically received into Bullhorn.
SEEK is Australia largest job site and this integration will give Bullhorn recruitment agency customers an advantage. It also has presence in New Zealand, China, India, Brazil, Mexico, Indonesia, Nigeria, Bangladesh, Philippines, Vietnam, Thailand, South Africa, Kenya, Malaysia, Hong Kong and Singapore. The integration brings together two of the largest and best established recruitment solutions across Australasia. It should be a good deal for both companies, cementing their market share and enabling mutually beneficial outcomes.
Bullhorn users get for free, but must buy ads on SEEK
There is no additional costs for Bullhorn users to take advantage of the integration. However companies do need to invest in a Ad pack from SEEK with at least three Ads. Prices for AD packs start at AU$897 and include 1,000 Talent search credits for each Ad. The AD’s are usable over a three six month period.
One customer, Natural Selection Group, is already using the integrated solution. They are seeing an improved efficiency as part of the integration, although exact details of the ROI were not available. A spokesperson from Natural Selection Group commented: “We have found the Bullhorn and SEEK integration an easy, user-friendly and efficient way to post jobs and shortlist candidates. It has helped our company save time, money and streamline our processes. One of the best things we have found whilst using the integration is how easy it is to filter through the web responses. No longer do we need to log into two systems or tediously add resumes to Bullhorn as with the integration the web responses are automatically added per job. We can then filter on the shortlisted candidates in one click by submitting them to the job allowing for a continuous workflow.”
Bullhorn are one of the first solutions to take advantage of the SEEK APIs. SEEK will hope that this move increases revenues. It was almost certainly one of the reasons it invested in the APIs in the first place. Recruitment agencies should consider how much time the integrated solution will save them. For SEEK it helps increase revenue and for Bullhorn it gives them a competitive advantage over its rivals.
Recruitment agencies seeking candidates where they expect a large number of respondents should see this this integration bring significant benefits. Whether this is the case for all positions is another matter.